Location: Okehampton
Salary: £35k

About the Company

We’re working with an established, business with a strong presence across the South West, supporting customers across commercial, public sector and consumer markets.

With a people-first culture and a real emphasis on understanding what matters to its customers, the business has built long-standing relationships across the communities and sectors it serves. Operating across two established brands, it offers a busy, varied marketing environment where communication needs to be relevant, timely and genuinely useful to different audiences.

The Role

This is a great opportunity for an experienced Senior Marketing Executive who enjoys the pace and variety of a hands-on marketing role. You will be based in Okehampton but will be required to spend a couple of days at their north office bi-monthly (travel and accommodation costs paid for by the business).

You’ll have particular ownership of B2B communications and email marketing, creating and delivering frequent campaigns across a range of customer groups. From commercial businesses and public sector organisations to agricultural customers, you’ll need to understand different audiences and tailor communications accordingly.

While email will be a significant part of the role, you’ll also get involved in wider marketing activity across two brands, working alongside the wider marketing team and supporting activity across digital, content, PR and sales communications.

What You’ll Be Doing

• Owning the delivery of email marketing campaigns across two established brands.
• Building, segmenting and sending campaigns to different B2B customer audiences.
• Managing a busy campaign calendar and turning around communications quickly and accurately.
• Creating B2B communications including customer updates, targeted campaigns, sales collateral and promotions.
• Supporting seasonal campaigns across a range of consumer markets.
• Using customer data and segmentation to make communications increasingly relevant and targeted.
• Monitoring campaign performance, including open rates, click-through rates and engagement.
• Using campaign insights to refine future targeting and improve results.
• Working closely with sales and marketing colleagues to ensure messaging is consistent and supports wider commercial priorities.
• Collaborating with colleagues across different locations to keep communications aligned.

What We’re Looking For

You’ll enjoy working in a marketing role where there’s always plenty happening. You’ll be organised enough to manage multiple campaigns at once, but comfortable adapting when priorities change or something needs to go out quickly.

You’ll also be a confident writer who understands that different audiences need different messages and be comfortable taking ownership rather than waiting to be told what to do next.

Essential Skills & Experience

• Around 2–4 years’ experience within a hands-on marketing role.
• Strong practical experience of email marketing, including building and sending campaigns.
• Previous B2B marketing experience.
• Experience using Mailchimp, HubSpot, Klaviyo or another email marketing/automation platform.
• Understanding of customer segmentation and targeted communications.
• Strong copywriting skills and the ability to adapt your tone for different audiences.
• Confidence working with campaign data and using performance insights to improve future activity.
• Comfortable working autonomously while still being part of a collaborative marketing team.
• You must have a valid driving licence and be willing to travel bi-monthly to the Northern office (mileage and accommodation paid for by the business).
• Experience with basic video/content creation would also be an advantage.

Why You’ll Love This Role

• Take real ownership of B2B email and customer communications.
• Work across a genuinely varied mix of audiences.
• Join an established business with a people-focused culture.
• Enjoy a varied role beyond email, with exposure to wider digital and marketing activity.
• Work closely with both marketing and commercial teams, seeing the direct impact of your campaigns.
• Build your experience across B2B, public sector, and consumer marketing.
• Work within an inclusive and supportive business that takes pride in its employees.

If you’re an experienced Senior Marketing Executive who enjoys creating targeted communications, working at pace and seeing the commercial impact of your campaigns, we’d love to hear from you.

Apply now or get in touch for a confidential conversation.