How to Stand Out in a Competitive Job Market: Beyond AI-Generated CVs

The job market is more competitive than ever, with employers receiving an average of 140 applications per graduate role in 2024 – a staggering 59% increase from the previous year (Financial Times). Much of this surge is driven by AI-generated applications, leading to a flood of CVs that, while polished, often lack individuality.

So how do you rise above the noise and make an impression that lasts? At Tribus People, we believe standing out is about more than just what’s on paper – it’s about how you engage, connect, and demonstrate your value in a way that feels personal and authentic.

Make LinkedIn Work for You

Think of LinkedIn as more than just an online CV; it’s your personal brand in action. Employers and recruiters don’t just scan profiles – they notice engagement. Share industry insights, comment on key trends, and contribute to discussions that showcase your expertise and enthusiasm. The more visible and engaged you are, the more memorable you become.

Move Beyond Online Applications

While applying online is the norm, many of the best opportunities are found through networks, not job boards. In fact, 60% of jobs are filled through connections (TopResume). Building meaningful relationships – whether by attending industry events, joining professional groups, or reaching out for informal conversations can open doors that a CV alone cannot.

Personalise, Personalise, Personalise

AI can generate CVs, but it can’t capture your unique experiences, motivations, and potential. Hiring managers notice the difference between a template and a tailored application. Take the time to highlight specific achievements, align your skills with the company’s needs, and explain why you’re genuinely excited about the role. Authenticity is a differentiator.

Showcase Your Skills in Creative Ways

A traditional CV tells, but a portfolio or case study shows. Whether you’re in sales, marketing, or leadership, demonstrating your impact through real-world examples such as presentations, videos, or problem-solving case studies gives potential employers tangible proof of what you can do. Consider a short introduction video or a visual case study to stand out in a crowded field.

Bring Your Whole Self to the Process

Employers don’t just hire skill sets; they hire people. Your passions – whether it’s volunteering, sports, or creative pursuits, offer insight into your character, resilience, and cultural fit. Sharing what makes you you can make all the difference when a hiring manager is choosing between two equally skilled candidates.

Making Your Next Move

Standing out in a competitive market isn’t about using AI to craft the perfect CV, it’s about showing up as a well-rounded, engaged, and proactive professional. The right role is about more than ticking boxes; it’s about finding an environment where you can contribute, grow, and succeed.

Looking for your next sales or marketing opportunity? We’re here to help. Get in touch today to explore roles that align with your skills, ambitions, and values.