Marketing Manager

South Devon
Circa £35k

About the Organisation

We’re working with an established business looking to strengthen its marketing approach as it continues to develop and grow.

They’re looking for an experienced Marketing Manager to take ownership of the marketing function, working closely with the senior leadership team to shape the strategy while remaining hands-on with its delivery.

The Role

This is a broad, autonomous Marketing Manager role combining strategy with hands-on delivery across digital, content, campaigns, brand, events and customer engagement.

You’ll have the freedom to identify opportunities, recommend new approaches and use customer and campaign data to inform where marketing investment will have the greatest impact.

Alongside the strategic element, you’ll remain close to delivery – managing campaigns, content, digital channels, budgets and external suppliers. It’s an ideal opportunity for a commercially minded marketer who enjoys variety, autonomy and having genuine ownership of the full marketing mix.

Key Responsibilities

• Develop, own and deliver the overall marketing strategy and annual marketing plan
  • Plan and execute integrated campaigns across online and offline channels
  • Manage paid digital activity across all platforms including Meta and Google
  • Own email marketing, including campaign planning, segmentation, retention and re-engagement activity
  • Manage organic social media and the wider content calendar
  • Create and coordinate written, photographic and video content across multiple channels
  • Maintain a consistent brand identity, messaging and tone of voice
  • Manage website content, SEO and the wider online presence
  • Use analytics, customer insight and campaign performance to continually optimise activity
  • Support the promotion of events, seasonal campaigns and key trading periods
  • Work closely with senior management and wider teams to understand commercial priorities and translate them into effective marketing activity
  • Manage external agencies, suppliers and specialist support where required
  • Monitor market trends, customer behaviour and competitor activity to identify new opportunities

What We’re Looking For

• Broad marketing experience with the confidence to take ownership of an end-to-end marketing function
  • Experience developing and implementing marketing strategies, plans and integrated campaigns
  • Strong digital marketing knowledge across social media, paid advertising and email marketing
  • Strong content creation and copywriting skills
  • Understanding of website management, SEO and digital analytics
  • Comfortable working with data and using insight to inform decisions and recommendations
  • A proactive, ideas-led approach with the confidence to make recommendations to senior stakeholders
  • Comfortable working autonomously while collaborating closely with colleagues across the wider business

Why You’ll Love This Role

You’ll have genuine ownership of the marketing function and the opportunity to shape how the business approaches its next stage of growth. Rather than owning one small part of the marketing mix, you’ll have the freedom to work across strategy, digital, content, campaigns, brand and customer engagement, with your ideas and expertise having a visible impact on the wider business.